在对外贸易中，一封规范得体的英文邮件能有效提升沟通效率，给客户留下专业印象。以下是 10 类高频场景的邮件模板，适用于不同业务阶段：
1. 初次联系 / 节假日问候模板
适用场景：首次开发新客户、节假日前后客户关系维护、节后恢复联系等。
Dear [Customer Name],
Hope this email finds you well.
I’m [Your Full Name] from [Company Name], a professional supplier specializing in [Product Category, e.g., “eco-friendly packaging materials” or “industrial machinery parts”]. With over [X] years of experience in the industry, we’ve been committed to providing reliable products and tailored solutions to clients worldwide.
Should you have any needs related to [Product Category], feel free to reach out. We’d be delighted to assist.
Best regards,
[Your Full Name]
[Your Title]
[Company Contact Info]
2. 报价模板（含核心信息说明）
适用场景：向客户提供产品报价，附带报价单时使用。
Dear [Customer Name],
Pleased to send our quotation as per your inquiry. Details are as follows:
- Product: [Full Product Name, e.g., “Stainless Steel Kitchen Knives Set (Model: SK-2023)”]
- Unit Price: USD [X] / piece (FOB [Port Name])
- MOQ: [X] pieces
- Payment Term: [e.g., “TT 30% deposit, 70% against copy of B/L” or “L/C at sight”]
- Delivery Time: [X] working days after receipt of deposit
Please find the attached formal quotation for more specifications (e.g., material, packaging).
Feel free to let me know if you need further adjustments or have questions.
Best regards,
[Your Full Name]
[Your Title]
[Company Contact Info]
3. 回复客户询盘模板
适用场景：收到客户产品咨询后，快速响应并提供相关信息。
Dear [Customer Name],
Thank you for your inquiry dated [Date] regarding [Product Name/ Category].
We’re pleased to confirm that we can meet your requirements. Please check the attached quotation, which includes detailed information on pricing, specifications, and delivery terms.
If you need samples for evaluation, we’d be happy to arrange that—just let us know your address.
Looking forward to your feedback.
Sincerely,
[Your Full Name]
[Your Title]
[Company Contact Info]
4. 跟进未回复客户模板
适用场景：发送邮件后客户长时间未回复，温和提醒以推动沟通。
Dear [Customer Name],
Hope you’re doing well.
I’m just following up on the email I sent on [Date] regarding [e.g., “the quotation for your kitchenware order” or “our new product catalog”].
Wondering if you’ve had a chance to review it? If you need more details (e.g., product samples, customized solutions) or have any questions, please don’t hesitate to tell me.
We’re here to assist!
Best regards,
[Your Full Name]
[Your Title]
[Company Contact Info]
5. 催定金模板
适用场景：订单确认后，提醒客户及时支付定金以启动生产。
Dear [Customer Name],
Hope this message finds you well.
We’d like to kindly remind you that we’re waiting for the deposit payment (30% of the total order value, as agreed) to proceed with production for your order [Order No.: XXX].
Once the payment is made, please share the bank slip with us. This will help us arrange the production schedule promptly and ensure on-time delivery.
Thanks for your cooperation.
Best regards,
[Your Full Name]
[Your Title]
[Company Contact Info]
6. 通知货好模板
适用场景：货物生产完成后，告知客户并确认出货细节。
Dear [Customer Name],
Good news! Your order [Order No.: XXX] is now ready for shipment.
Please find attached the packing list and commercial invoice for your reference. Could you kindly advise your shipping instructions (e.g., preferred forwarder, shipment method) or confirm the booking details we discussed earlier?
Let us know if you need any further documents to proceed.
Thank you.
Sincerely,
[Your Full Name]
[Your Title]
[Company Contact Info]
7. 提供装运资料模板
适用场景：货物出运后，向客户发送详细运输信息及单据。
Dear [Customer Name],
Your shipment [Order No.: XXX] has been dispatched. Below are the key shipment details:
- Vessel Name: [XXX]
- ETD (Estimated Time of Departure): [Date, e.g., “Aug 20, 2023”]
- ETA (Estimated Time of Arrival): [Date, e.g., “Sep 10, 2023”]
- B/L No.: [XXX]
Attached please find the full set of shipping documents, including the bill of lading, commercial invoice, packing list, and [e.g., “certificate of origin”].
Let me know if you need any clarifications.
Best regards,
[Your Full Name]
[Your Title]
[Company Contact Info]
8. 售后问题回复模板
适用场景：收到客户关于产品质量、物流等问题的投诉或反馈。
Dear [Customer Name],
We’re truly sorry to hear about the issue you encountered with [Product Name/ Shipment No.]. Quality and customer satisfaction are our top priorities, and we’re taking this matter very seriously.
To resolve it quickly, could you please share:
- Photos/videos of the problem (if applicable)
- Specific details (e.g., “5 pieces of Item A are damaged” or “delivery was delayed by 3 days”)
Our team will investigate immediately and propose a solution (e.g., replacement, refund, or compensation) within [X] working days.
Thank you for your patience and understanding.
Sincerely,
[Your Full Name]
[Your Title]
[Company Contact Info]
9. 请求客户好评或推荐模板
适用场景：订单顺利完成后，委婉请求客户提供反馈或推荐。
Dear [Customer Name],
It’s been a pleasure working with you on the [Order No.: XXX] project. We hope you’re satisfied with our products and services!
If you have a moment, we’d greatly appreciate it if you could leave a review on [e.g., “our company website” or “Alibaba store”]. Alternatively, feel free to recommend us to your colleagues or partners who might need [Product Category].
Your support helps us improve and grow. Thank you again for your trust!
Best regards,
[Your Full Name]
[Your Title]
[Company Contact Info]
10. 节日祝福 + 客情维护模板
适用场景：重要节日（如圣诞节、客户当地节日）或年末时，维护客户关系。
Dear [Customer Name],
Wishing you and your family a wonderful [Holiday Name, e.g., “Christmas” or “New Year”]! May this season bring you joy and prosperity.
Thank you for your continued trust and support throughout [Year]. It’s been a pleasure collaborating with you, and we look forward to achieving more success together in the coming year.
If you have any plans or needs for next season, please feel free to share—we’re happy to prepare in advance.
Best wishes,
[Your Full Name]
[Your Title]
[Company Contact Info]
这些模板可根据具体客户关系（新客户 / 老客户）、订单情况灵活调整，核心是保持礼貌、清晰、专业的沟通态度，助力外贸业务顺利推进。